4 March 2022

All Sold!

Underlying the continuing strength of property on the Lower North Shore, long-term Mosman residents Peter and Maria Abrahamson have secured the last remaining apartment at the luxurious Phi development in Spofforth Street, Cremorne.

The off-the-plan purchase means all 12 apartments in Phi have sold some 14 months before expected completion. Although this is a rare achievement for most projects, such an occurrence has become the norm for developer HELM which specialises in enriching lifestyles for downsizers like the Abrahamsons. Interestingly, 92% of Phi’s purchasers are people downsizing from the Lower North Shore.

HELM knows what local residents want. Its earlier projects – Esque in Glover Street, Mosman, Laurier in Parraween Street, Cremorne, and Muse in Rangers Road, Neutral Bay – were each judged at the time to be Australia’s finest medium density development.

“Knowing how prized each HELM development is, we regard ourselves as being the ‘lucky last’ to be able to buy into Phi,” said Peter Abrahamson, a senior business executive who is still a Director on several company Boards.

“We had looked around for a large, light-filled apartment for at least three months and before committing to Phi we spoke to several residents from previous HELM buildings. Their ringing endorsements of HELM’s quality and after-sales service galvanised our decision.

Phi Cremorne, Spofforth Street Entrance

Phi Cremorne

“We also found it telling that all the off-plan projects we viewed boasted that theirs would be up to the standard of HELM. So, we reasoned, if HELM had become the benchmark for quality why then wouldn’t we purchase a genuine HELM product?”

Like most HELM purchasers, the Abrahamsons had come to realise their family home was no longer practical. 

Their children had left home and it was just the two of them plus their beloved groodle (Golden Retriever/Poodle), ‘Frankie’.

“Ours was a lifestyle decision,” said Maria, a former teacher and still an active artist. “Maintenance on the house and the garden had become a chore, and at our stage in life we want to be free from worry when we travel.

“We have family in Germany, so we plan to spend time there while Phi is being completed.”

Among the important selling features of their new apartment was a media room where Peter can conduct business plus an auxiliary room which Maria will use as an art studio. 


Sonnet Mosman - Helm's Latest Luxury Apartment Development

Sonnet Mosman - HELM's Latest Mosman Project

The sell-out at Phi now enables HELM to concentrate on marketing its latest and smallest development, Sonnet at Mosman, where there are a limited number of high-end apartments for sale.

Symmetry, artisan details and understated elegance are the architectural hallmarks of the pet-friendly project which is scheduled for completion by the first quarter of 2023.

Benefitting from its location so close to Mosman’s shopping hub, at the quiet tree lined end of Heydon Street in one of the few cul-de-sac’s in Mosman, Sonnet comprises just nine apartments, all providing open-plan living options and inventive storage solutions. Each apartment combines the convenience of single-level living with the peace-of-mind that comes from a security building.

HELM’s quality is renowned, as they have won three times the number of industry Awards than any other Medium Density Developer in Australia over the past nine years.

“Our developments are aimed at people looking to downsize from their family home but upscale their lifestyle,” said HELM’s CEO, Mark Monk.

“This can be the happiest period in your life. Your children are grown up, and often you have grandchildren to enjoy. You don’t have to worry about the 9-to-5 workday grind anymore, or the chore of maintaining a large house and you have the freedom to do virtually whatever you want when you want.”